Mr. Vizcarra and his family emigrated from Tijuana Mexico in 1973 when he was 18 years old. He graduated from The Ohio State University in 1979 with a BS in Education. He then went on to play professional soccer for several teams from 1979-1983. In 1983 he retired to begin his business career with Pizza Hut, where he worked for two years before joining McDonald's Corporation in 1985. While at McDonald’s, he held a number of positions from Restaurant Manager to Director of National Training and several Corporate VP positions in the field and at the Global Corporate Headquarters. Mr. Vizcarra worked closely with Senior Management for 14 years on a variety of areas of the business and led the strategy team that designed and executed the turn-around of the U.S. business and the restructuring of the businesses in the European and the Asia Pacific, Middle East and Africa markets.
After retiring from McDonald’s Corporation in April of 2006, he founded Vizcarra Consulting Group (VCG) to help CEOs define their leadership platform, develop corporate strategy and execute on plans to drive the growth of their business. He also spends a significant amount of time as an advisor to established companies and start-ups.
Mr. Vizcarra has served as an advisor to The Coca Cola Company, McDonald’s Corporation, Pechanga Resort and Casino, Sycuan Resort and Casino, ooVoo Communications and Ensequence. He also worked with “Partnership For A Healthier America”, a White House bi-partisan initiative. He currently serves as an advisor to Tender Greens, and Anue Water Technologies. In addition, he serves on the Board of Directors of Del Taco, Tender Greens Board of Advisors and The Salvation Army National Advisory Board.
Mr. Vizcarra and his wife Anita co-founded the “College Success Program”, which provides four-year college scholarships and a comprehensive support system to underprivileged students to end their cycle of poverty.